Joanna Yeates Police Launch Facebook Appeal

In acknowledgment of the growing impact of Social media which has become a daily factor in most people’s routine, detectives hunting the killer of the landscape architect Joanna Yeates have launched a national Facebook campaign to appeal for help.

Avon and Somerset police said using Facebook was “far more cost-effective” than poster campaigns and mass leaflet distribution. The “viral nature” of Facebook means the appeal will reach much further.

Details of the murder inquiry from the force’s Facebook page has already been shared more than 24,000 times. There have also been more than 63,000 views of the news updates on Avon and Somerset police’s website, a further 18,000 on the dedicated “Jo page” and more than 70,000 views of CCTV clips showing Joanna on the night she disappeared on the force’s YouTube channel.

Anyone who can help the investigation can call the Operation Braid incident room on 0845 456 7000 or the independent charity Crimestoppers on 0800 555 111. Crimestoppers will not ask for your name and will make no attempt to trace your call. A £10,000 reward is being offered to anyone who provides information that leads to the arrest and conviction of Joanna’s killer.

You can access Avon and Somerset police site at Joanna Yeates murder – Can you help?

Tuesday, January 4th, 2011 News